Company Description

Founded in 2004 in Barletta, AIRON Srl has undergone a remarkable industrial transformation over the past twenty years, evolving from a small family-run knitwear company into a structured and leading apparel business.

Its integrated model combines creativity, supply chain control, and strong distribution capabilities. Today, AIRON operates from a modern facility spanning over 10,000 square meters, housing its Headquarters, Design Department, Production and Logistics divisions, ensuring speed, reliability, and quality standards aligned with the demands of the contemporary market.

Led by Massimo Bosso, Founder and CEO, AIRON achieved a turnover of € 40 million in 2025, the result of significant growth recorded during 2022–2023 and supported by targeted investments in technological infrastructure, logistics, IT systems, and process automation.

The company’s development path continues through a clear international strategy: following the consolidation of its presence in the Italian, Spanish, and French markets, AIRON has established new commercial subsidiaries in the Netherlands, Belgium, Switzerland, Greece, and Portugal. Its objective for 2026 is to achieve a further 10% growth, driven by stronger penetration across Europe and expansion into additional foreign markets, including Germany.

At the heart of the Group lies the success of MARKUP, the brand that today is present in more than 1,800 points of sale worldwide. MARKUP consistently fulfils its mission of dressing contemporary men and women with a total look that is modern, detail-oriented, and accessible. In Italy, growth has gone hand in hand with the evolution of distribution channels: a soft retail development project launched at the beginning of 2024 has already led to the opening of more than 50 shop-in-shop locations.